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How to Revise Your Resume When You Already Have a Job
Intuit estimates that by the year 2020, more than 40 percent of the American workforce, or 60 million people, will be freelancers, contractors and temp workers. You may see me reference this stat from...
View ArticleBridging the Gap Between C-Suite and Middle Management a During Crisis
During the IABC World Conference session, “Digital Assassination,” conference goers saw a media crisis unfold before their very eyes—from both the company’s and journalist’s perspectives. Moderator...
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7 Tips for Successful Networking at Large Events
Conferences are probably the only events in which you’re surrounded by thousands of people, and you feel compelled to connect with a fraction of them. I know the feeling. I attended the IABC World...
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The First Thing to do Before Becoming a Consultant or Freelancer
From June 23-26, I attended the IABC World Conference in New York. During the second day of the conference, I was sitting in the lobby waiting for my next session and started a conversation with a...
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6 Questions Associations Must Ask Before Reaching Younger Professionals
According to a recent Association Adviser poll, 65 percent of respondents “believe that at least 10 percent of their members will not be using email as their primary online communications conduit in...
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4 Things our Company Merger and Branding Taught Me
The name Convergineer not only describes the process-driven ways in which our company builds software and content, but it also denotes the merger of two companies—aiellejai and eSolutions360. Though we...
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Same Difference? Brand Journalism, Native Advertising and Branded Content
Brand journalism. Native advertising. Branded content. Are you familiar with these terms? Apparently, major web publishers are. They’re not only using these ideas to create an additional revenue stream...
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4 Ways to Use Online Content Without Plagiarizing
The Content Marketing Institute estimates that B2B marketers are allocating a third of their company’s marketing budgets to content marketing, and 54 percent plan to increase their spending next year....
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Why External Content Creators Need Hammers
During a recent client pitch meeting, my point of contact explained how hard it is sometimes for client stakeholders to work with external content creators. “Everyone here is a writer, so we all think...
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Four Reasons Why Writing Tests are Completely Worthless
When interviewing candidates for a new position at your company, do you ask them to come work for you for a few hours for free just to get a feel for their work and overall fit? Sounds ridiculous...
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